Jun
2011 -
Aug
2011
Product Marketing Intern / StumbleUpon
StumbleUpon is a content discovery and sharing website that drives more social media traffic than Facebook, Twitter, and YouTube combined.
- Led user segmentation and targeting project from inception to completion including designing consumer surveys, analyzing data, and building a CHAID regression model, supporting company’s goal of 100M users by 2013
- Presented results to the CEO; provided recommendations on user engagement and acquisition strategy by identifying the three key drivers of consumer behavior
Dec
2008 -
Aug
2010
VP, Product Strategy / Founding Member / HelloWallet
Venture-backed personal finance website; named an “ultimate game changer in business” by the Huffington Post
- Led strategic overhaul of website by revamping design, reprioritizing development items, writing product requirements, crafting wireframes, and identifying and filling competency gaps on the team
- Worked with a cross-functional team of engineers and designers to analyze user feedback and behavior, identify areas for product innovation and improvement, and build out new features
- Worked with internal and external marketing teams to increase user acquisition and engagement; grew conversion rate from 0% to 7% within two months of beta launch
- Conducted primary market research, including market sizing and segmentation, industry and competitive analysis, and evaluating product/market fit; crafted original product development and marketing strategy
- Served as lead advisor to CEO and coauthored the business plan which raised $2.5M in a challenging early-stage fundraising environment
Sept
2008 -
Dec
2009
Senior Associate / The Pew Charitable Trusts
- Led research projects that informed financial institutions’ strategies to serve the U.S. emerging market; included managing a $2.1M budget and communicating findings to financial institutions, public leaders, and other major stakeholders
- Advised banks to fund related programs in 60 cities and 12 states, exceeding goal by more than 30%
- Partnered with top-tier consulting firm to design and pilot alternative banking product for the unbanked segment
Oct
2005 -
Aug
2008
Research Analyst / The Brookings Institution
- Produced original research on trends and opportunities in the consumer banking industry, influencing the customer acquisition strategies of major national banks
- Analyzed trends in the consumer credit landscape in the time leading up to and during the subprime mortgage crisis, informing the responses of federal and state policymakers
- Published a series of reports on market-based strategies to lower costs for low-income households, sparking hundreds of media stories including major features in the New York Times, BusinessWeek, and the Wall Street Journal
- Designed, managed, executed, and trained teams of interns to support large data collection and analysis projects