StumbleUpon is a content discovery and sharing website that drives more social media traffic than Facebook, Twitter, and YouTube combined.
- Led user segmentation and targeting project from inception to completion including designing user surveys, analyzing data, and building a CHAID regression model, supporting company’s goal of 100M users by 2013
- Presented results to the CEO; provided recommendations on user engagement and acquisition strategy by identifying the three key drivers of consumer behavior
B2B personal finance website serving employees of Fortune 200 companies; named an “ultimate game changer in business” by the Huffington Post and a featured organization at the Clinton Global Initiative
- Led a cross-functional team of engineers, designers, and marketers to identify areas for product improvement, including prioritizing features, writing product requirements, and liaising with senior management to ensure alignment
- Worked with sales team to produce and deliver product demos and related materials communicating value proposition to senior management at major US companies
- Grew conversion rate from 0% to 7% within two months of beta launch by improving user acquisition and retention strategy alongside sales and marketing teams
- Conducted primary market research, including market sizing, segmentation, industry analysis, and positioning; developed original product plan and go-to-market strategy
- Was lead advisor to CEO and coauthored the business plan which raised $2.5M in a challenging early-stage fundraising environment
- Managed market research projects exploring growth opportunities in the consumer finance market
- Presented work to senior management at major national banks, winning support for programs in 60 cities and 12 states (exceeding goal by +30%)
- Partnered with top-tier consulting firm to develop and market banking product for unbanked consumers
- Produced research on trends and opportunities in various consumer markets, sparking hundreds of media stories in the New York Times, Wall Street Journal, and BusinessWeek, among others
- Presented work to senior policy advisors, private sector leaders, and the media
- Led large data collection and analysis projects, including managing and training teams of interns
Dale Earnhardt Jr. Jr. - If You Didn’t See Me (Then You Weren’t on the Dancefloor) (2013)
I woke up way too early with this song in my head and then I was too excited to go back to sleep.
Junip - Walking Lightly (2013)
Well I just landed in San Francisco and this was a positively delightful song for everyone to calmly shuffle off the plane to.
The earth is at the nexus of the universe this month, thanks to @centrefugepublicartproject #eastvillage #nyc (at The Nexus Of The Universe)
Robin Thicke - Blurred Lines (2013)
I feel so lucky / You wanna hug me / What rhymes with hug me?
I am gonna get so many hugs this weekend…

Just a quick note to say that Quartz had a tremendous April, with 2.3 million unique visitors coming to qz.com. It was our best month since launching just seven months ago. That’s all thanks to you, our readers, who keep spreading the word about Quartz and our journalism. We’re very appreciative.
Generationals - Durga II (2012)
Walking through Washington Square Park on a spring evening. Feeling like I’m dressed perfectly for this temperature, down to the thickness of my tights. Boys skateboarding under a full moon. And this song.
There’s something for everyone in the Quartz Daily Brief.
(thanks for saying shit, Jane!)
Frank Ocean - Swim Good (2011)
Favorite song to end a run on. For like the last six months. Doesn’t get old.
Quantic - Una Tarde en Mariquita (2012)
If anyone out there is blowing off work on this fine day and gallivanting about New York in a flowy skirt, I hope they are listening to this.