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- MBA Candidate at Stanford Graduate School of BusinessFinancial Services | San Francisco Bay Area, USSummaryCurrent MBA student at Stanford University. Former product marketer at StumbleUpon, product strategist at HelloWallet, and researcher of underserved consumer markets at the Brookings Institution.Experience
- Jun 2011 - Aug 2011Product Marketing Intern / StumbleUponStumbleUpon is a content discovery and sharing website that drives more social media traffic than Facebook, Twitter, and YouTube combined. - Led user segmentation and targeting project from inception to completion including designing consumer surveys, analyzing data, and building a CHAID regression model, supporting company’s goal of 100M users by 2013 - Presented results to the CEO; provided recommendations on user engagement and acquisition strategy by identifying the three key drivers of consumer behavior
- Dec 2008 - Aug 2010VP, Product Strategy / Founding Member / HelloWalletVenture-backed personal finance website; named an “ultimate game changer in business” by the Huffington Post - Led strategic overhaul of website by revamping design, reprioritizing development items, writing product requirements, crafting wireframes, and identifying and filling competency gaps on the team - Worked with a cross-functional team of engineers and designers to analyze user feedback and behavior, identify areas for product innovation and improvement, and build out new features - Worked with internal and external marketing teams to increase user acquisition and engagement; grew conversion rate from 0% to 7% within two months of beta launch - Conducted primary market research, including market sizing and segmentation, industry and competitive analysis, and evaluating product/market fit; crafted original product development and marketing strategy - Served as lead advisor to CEO and coauthored the business plan which raised $2.5M in a challenging early-stage fundraising environment
- Sept 2008 - Dec 2009Senior Associate / The Pew Charitable Trusts- Led research projects that informed financial institutions’ strategies to serve the U.S. emerging market; included managing a $2.1M budget and communicating findings to financial institutions, public leaders, and other major stakeholders - Advised banks to fund related programs in 60 cities and 12 states, exceeding goal by more than 30% - Partnered with top-tier consulting firm to design and pilot alternative banking product for the unbanked segment
- Oct 2005 - Aug 2008Research Analyst / The Brookings Institution- Produced original research on trends and opportunities in the consumer banking industry, influencing the customer acquisition strategies of major national banks - Analyzed trends in the consumer credit landscape in the time leading up to and during the subprime mortgage crisis, informing the responses of federal and state policymakers - Published a series of reports on market-based strategies to lower costs for low-income households, sparking hundreds of media stories including major features in the New York Times, BusinessWeek, and the Wall Street Journal - Designed, managed, executed, and trained teams of interns to support large data collection and analysis projects
Education-
2010 - 2012Stanford University Graduate School of BusinessMBA
Activities: High-Tech Club; Venture Capital Club; Arts, Music, and Entertainment Club; GSBeats (unofficial GSB music blog); Wine Circle; Women in Management -
2001 - 2005Colgate UniversityBA
Activities: Alumni Memorial Scholar, Gamma Theta Upsilon honor society, Dean’s Award for Academic Excellence
Additional Information-
Websites:
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Interests:Consumer behavior, data visualization, synesthetic photography, urban sustainability, outdoorsy escapes
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Posts
Rare DR (Drunk Reuter) sighting. (cc: @emilymaher) (Taken with Instagram at The Thunderdome)
Get excited @jburke2 @mariasodini @erimmke @elliotg. (Taken with Instagram at Spalti Ristorante)
Another day another boondoggle (Taken with Instagram at Enid W. Pearson Arastradero Open Space Preserve)
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Tweets
- @LocalBigwig Curious abt how you prevent misrepresentation of any kind--pics not reflecting the real apt, brokers not who they say they are.
- @LocalBigwig Ray, curious about how you guys protect from scams/unscrupulous brokers. Could you shed some light?May 01, 12 from web Reply, Retweet, Favorite
- .@ItsJulieBowen killed it as a guest lecturer @StanfordBiz today. "I filled their heads w/ nonsense..they were sweet enough to nod & laugh."May 01, 12 from web Reply, Retweet, Favorite
- Surprise appearance by Zuckerberg at @StanfordBiz tonight for @catcchang's TALK. No big deal, but kind of a big deal.
- A traveler's guide to #NYC, circa 1916. Start on p. 93, "Preliminary Ramble": http://t.co/cTlHXasN.Apr 25, 12 from web Reply, Retweet, Favorite
- Moving to #LA? It's all about managing your expectations: http://t.co/3ws0vBL9.Apr 24, 12 from web Reply, Retweet, Favorite
- @annekejong "what's a weekend?"
- @grant1taylor Congrats! I have a couple of months left, thankfully. Where to next?
- "We knew we had to change the fan belt, but we couldn't stop the engine." Why Kodak could have never built @instagram: http://t.co/QNi6FMZs.
- Before you can copy, you have to notice. The basic elements of creativity: http://t.co/xsnADZnR, via @brainpickings.Apr 17, 12 from web Reply, Retweet, Favorite
- If you've ever lived in #DC: http://t.co/jNZtMR9NApr 12, 12 from web Reply, Retweet, Favorite
- Pretty excited for @teeny25's View from the Bottom at @StanfordBiz. Happening at G101 in 13 minutes... http://t.co/hS95bsdUApr 12, 12 from web Reply, Retweet, Favorite
- .@amycole, you're talk of the town (square) at @StanfordBiz today. Congrats!Apr 09, 12 from web Reply, Retweet, Favorite
- Nice way to literally show your value prop. Good job, @everlane. http://t.co/MkC1rjTDMar 30, 12 from web Reply, Retweet, Favorite
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Photos
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Checkins
- Kezar Bar & Restaurant900 Cole St
- The Westin San Francisco Market Street50 Third St
- Hog & Rocks3431 19th St
- W San Francisco181 3rd St.
- The Thunderdome102 Alameda De Las Pulgas
- Third Base1661 Carleton Court
- Keeble & Shuchat Photography290 S. California Ave
- Stanford Graduate School of Business655 Knight Way
- The Thunderdome102 Alameda De Las Pulgas
- Stanford Graduate School of Business655 Knight Way
- The Thunderdome102 Alameda De Las Pulgas
- La Bodeguita del Medio463 S California Ave.
- The Ambassador673 Geary St
- Caffe Riace200 Sheridan Ave
- Stanford Graduate School of Business655 Knight Way
- Third Base1661 Carleton Court
- Stanford Graduate School of Business655 Knight Way
- Pacifico45 Nora Way
- Spalti Ristorante417 California Ave.
- Stanford Dish Trail2390 Stanford Ave
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Recent Tracks
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- Closed Shades - Original Mix by Crozet
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- Small Town Moon by Regina Spektor
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