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Info
- Strategy and Brand Marketing at Quartz, an Atlantic Media PublicationOnline Media | Greater New York City Area, USExperience
- Jan 2013 - PresentSenior Manager, Strategy and Brand Marketing / Quartz, an Atlantic Media Publication
- Jun 2011 - Aug 2011Product Marketing Intern / StumbleUpon
StumbleUpon is a content discovery and sharing website that drives more social media traffic than Facebook, Twitter, and YouTube combined.
- Led user segmentation and targeting project from inception to completion including designing user surveys, analyzing data, and building a CHAID regression model, supporting company’s goal of 100M users by 2013
- Presented results to the CEO; provided recommendations on user engagement and acquisition strategy by identifying the three key drivers of consumer behavior - Dec 2008 - Aug 2010VP, Product Strategy and Marketing / Founding Member / HelloWallet
B2B personal finance website serving employees of Fortune 200 companies; named an “ultimate game changer in business” by the Huffington Post and a featured organization at the Clinton Global Initiative
- Led a cross-functional team of engineers, designers, and marketers to identify areas for product improvement, including prioritizing features, writing product requirements, and liaising with senior management to ensure alignment
- Worked with sales team to produce and deliver product demos and related materials communicating value proposition to senior management at major US companies
- Grew conversion rate from 0% to 7% within two months of beta launch by improving user acquisition and retention strategy alongside sales and marketing teams
- Conducted primary market research, including market sizing, segmentation, industry analysis, and positioning; developed original product plan and go-to-market strategy
- Was lead advisor to CEO and coauthored the business plan which raised $2.5M in a challenging early-stage fundraising environment - Sept 2008 - Dec 2009Senior Associate / The Pew Charitable Trusts
- Managed market research projects exploring growth opportunities in the consumer finance market
- Presented work to senior management at major national banks, winning support for programs in 60 cities and 12 states (exceeding goal by +30%)
- Partnered with top-tier consulting firm to develop and market banking product for unbanked consumers - Oct 2005 - Aug 2008Senior Analyst / The Brookings Institution
- Produced research on trends and opportunities in various consumer markets, sparking hundreds of media stories in the New York Times, Wall Street Journal, and BusinessWeek, among others
- Presented work to senior policy advisors, private sector leaders, and the media
- Led large data collection and analysis projects, including managing and training teams of interns
Education-
2010 - 2012Stanford University Graduate School of BusinessMBA
- Colgate UniversityBA
Additional Information-
Interests:Consumer tech, art and design, music, running
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Posts
Dale Earnhardt Jr. Jr. - If You Didn’t See Me (Then You Weren’t on the Dancefloor) (2013)
I woke up way too early with this song in my head and then I was too excited to go back to sleep.
Junip - Walking Lightly (2013)
Well I just landed in San Francisco and this was a positively delightful song for everyone to calmly shuffle off the plane to.
The earth is at the nexus of the universe this month, thanks to @centrefugepublicartproject #eastvillage #nyc (at The Nexus Of The Universe)
Robin Thicke - Blurred Lines (2013)
I feel so lucky / You wanna hug me / What rhymes with hug me?
I am gonna get so many hugs this weekend…
- Zooming!
Just a quick note to say that Quartz had a tremendous April, with 2.3 million unique visitors coming to qz.com. It was our best month since launching just seven months ago. That’s all thanks to you, our readers, who keep spreading the word about Quartz and our journalism. We’re very appreciative.
Generationals - Durga II (2012)
Walking through Washington Square Park on a spring evening. Feeling like I’m dressed perfectly for this temperature, down to the thickness of my tights. Boys skateboarding under a full moon. And this song.
- me: how many versions of it must have been love do you think you'll listen to today?
- Leah: As many as it takes
There’s something for everyone in the Quartz Daily Brief.
(thanks for saying shit, Jane!)
Frank Ocean - Swim Good (2011)
Favorite song to end a run on. For like the last six months. Doesn’t get old.
Quantic - Una Tarde en Mariquita (2012)
If anyone out there is blowing off work on this fine day and gallivanting about New York in a flowy skirt, I hope they are listening to this.
- Smith Westerns - Varsity (2013) Shining, shimmering, splendid
(No streaming audio available)129275 plays - The Neighbourhood - Sweater Weather (2012) Come ON already, weather.
(No streaming audio available)476947 plays - Youth Lagoon - Mute (2013)
(No streaming audio available)259781 plays - Django Django - Life’s a Beach (2012) I wouldn’t mind being someplace warmer right now.
(No streaming audio available)15123 plays - Phosphorescent - Song for Zula (2012) This is pretty. From the forthcoming Muchacho.
(No streaming audio available)110122 plays - Dawn Golden and Rosy Cross - White Sun (2011) It’s pretty cold and clear out there.
(No streaming audio available)213 plays - A$AP Rocky - F**kin’ Problems (2013) Yeah, I listened to this album on the walk to work this morning.
(No streaming audio available)1020272 plays - Dan Romer and Benh Zeitlin - Once There Was a Hushpuppy (2012)
(No streaming audio available)1123 plays - Stars - Hold On When You Get Love and Let Go When You Give It (2012) Glints of autumn sunlight and this song… Stars at their best.
(No streaming audio available)314539 plays - First Aid Kit - When I Grow Up (Fever Ray cover, 2012) Something big is about to happen. Can you feel it? [Thanks, Jane!]
(No streaming audio available)149998 plays - Southern Shores - Take Me Anywhere (2012) Fridays are a thing to be appreciated again.
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Tweets
- @onchimgd but we wouldn't get very far without our yokes #appropriatemisspellings
- Weekend in rural Maine is already off to a wild start... http://t.co/febq8X7akT
- ICYMI, here’s a recap of last night’s bitcoin event at @ga: http://t.co/oYzHiMbwPE
- RT @HarvardBiz: The Steve Jobs emails that show how to win a hard-nosed negotiation http://t.co/858S83EvOJ via @qzMay 23, 13 from web Reply, Retweet, Favorite
- RT @stimply: flashback: How I moved all of my Second Life Linden dollars to Bitcoin. http://t.co/U1JFGRNkHH #qzbitcoin
- Bitcoin is "your own private Swiss bank account" - @borntobank #qzbitcoin
- RT @markhamnolan: Find myself ending up on @qz and @Medium posts more and more now - several times a day.
- speaking of gems, this old francis and the lights performance at the kennedy center: http://t.co/sCrCbWsG29
- Get your tix to our bitcoin event with @GA tonight--we’re almost sold out! http://t.co/3Be2p5Y0Yo
- Hey! I made this spotify playlist for all you precious stones out there: http://t.co/uwcR8rVNY8
- RT @zseward: Ace caption, too RT @DKThomp: Nice piece by @TimFernholz on Apple taxes http://t.co/P5YhLFQWIU
- RT @GA: Join us + @qz tomorrow for "Bitcoin and the Future of Money" feat. @felixsalmon and @zseward: http://t.co/OAESnkbICe
- You know what’s cool? A free terabyte is cool. Yahoo’s marketing masterstroke: http://t.co/2O4nawwlZd
- @sunitasmohanty excellent!
- Our bitcoin event with @ga is one of Betabeat's best tech events of the week. Come! Tomorrow at 7pm: http://t.co/7jf0WDwTGt
- This is priceless. Thanks, Economist! RT @ECONdailycharts: The Economist explains: What is Tumblr? http://t.co/zCh9pKqsk2
- excellent RT @zseward Netflix bought an "Arrested Development" ad on Seamless http://t.co/Gdg2uduzoG http://t.co/kP9yq40PBA
- Click for the photo, stay to read the story: Americans spend more on pets than beer or movies http://t.co/rgZfipv94i
- RT @ChelseaClinton: Lagos & Nairobi are innovative tech hubs 2 articles describe: http://t.co/9ntI85ztsD & http://t.co/J7mS2LPdtB #AfricaRi…May 20, 13 from web Reply, Retweet, Favorite
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Recent Tracks
- 2013 by Goodie Mob f. Janelle Monae - Special Education
- Pendulum by Pure Bathing Culture
- Valley Vacation by CLASSIXX
- willows and pines by Azure Blue
- Wide Eyes (FI/SHE/S remix feat Louis Hazy) by Local Natives
- A Drive to the Psychos by FI/SHE/S
- Nothin On You (Dirty) (Prod. By Spinz & C4) by Gucci Mane (Feat. Wiz Khalifa)
- Baäl by Exuma
- Valley Vacation by CLASSIXX
- She Smokes in Bed by TV Girl
Stars of the LidModest MouseBob DylanNeutral Milk HotelRatatatThe NationalRyan AdamsBand of HorsesThe WalkmenSufjan StevensRobyntUnE-yArDsThe Magnetic FieldsBeulahAndrew BirdIron & WineBlurYACHTNeil YoungBeirutPinbackThe BlowCharlotte GainsbourgDeloreanCeoyawnBroken Social SceneJulian CasablancasMiniature TigersChromeoThe Sweet SerenadesThe Avett BrothersHorse FeathersDevendra BanhartLe LoupThe Cave SingersBright EyesThe Rolling StonesAnimal CollectiveBelle and SebastianBowerbirdsDr. DogThe Tallest Man on EarthRadioheadThe AntlersBeach HouseBon IverThe BeatlesGrizzly BearThe Books- 1189 plays
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